Effective Date: October 5, 2026
Avenue Apothecary & Spa (“Avenue Apothecary & Spa,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains what information we collect, how we use it, and how we share information when you interact with our website, book appointments, purchase products or services, communicate with us, or subscribe to our email or text messaging programs.
Information We Collect
Depending on how you interact with Avenue Apothecary & Spa, we may collect the following types of personal information:
Contact Information
- Name
- Email address
- Telephone or mobile phone number
- Mailing or billing address
Appointment and Client Information
- Appointment dates and times
- Services booked or received
- Client preferences and service-related information
- Information voluntarily provided through consultation, intake, or other client forms
- Communications you have with our staff regarding appointments or services
Purchase Information
- Products and services purchased
- Gift card purchases
- Transaction and order information
- Information necessary to process payments
Payment card information may be processed through third-party payment processors and is not necessarily stored directly by Avenue Apothecary & Spa.
Marketing and Communication Information
- Email subscription and communication preferences
- Mobile phone number
- SMS/text message opt-in and opt-out status
- Records of consent to receive text messages
- Records of communications sent to you
Website and Technical Information
When you visit our website, we may automatically collect certain information, such as:
- IP address
- Browser and device type
- Operating system
- Pages visited
- Date and time of visits
- Referring website
- Other technical or usage information collected through cookies and similar technologies
Our website is hosted on WordPress. Cookies and similar technologies may be used to support website functionality, security, analytics, and other features. The specific cookies used may depend on the WordPress plugins and third-party services installed on our website.
How We Use Your Information
We may use the information we collect to:
- Schedule, confirm, modify, and manage appointments.
- Provide spa services and maintain appropriate client records.
- Process purchases, gift cards, and other transactions.
- Process and fulfill product orders.
- Respond to questions, requests, and customer service inquiries.
- Send appointment confirmations, reminders, cancellations, and other service-related communications.
- Send promotional emails, newsletters, special offers, and information about our services when you have opted in or otherwise provided consent where required.
- Send informational, conversational, and promotional text messages when you have specifically opted in to receive SMS communications.
- Manage your communication preferences and requests.
- Improve our website, services, products, and customer experience.
- Maintain the security and functionality of our website and business systems.
- Comply with applicable laws, regulations, legal processes, or other lawful requests.
Our Service Providers
We use trusted third-party service providers to help us operate our business and provide services to our clients.
Meevo
We use Meevo for appointment booking, client management, and retail sales. Information you provide through our booking and retail systems may be processed and stored by Meevo in accordance with its privacy practices.
Meevo may process information such as names, email addresses, telephone numbers, addresses, appointment information, purchase information, and technical information associated with use of its platform. Meevo also works with third-party payment processors to facilitate transactions.
WordPress
Our website is hosted on WordPress. Our website may use cookies and similar technologies that are necessary for website functionality, security, analytics, or other website features. Third-party plugins, embedded content, analytics services, or other website tools may also collect information in accordance with their respective privacy policies.
Emma
We use Emma for email marketing and communications. If you subscribe to our email communications, your contact information may be provided to Emma so that we can send newsletters, promotions, announcements, and other communications you have requested.
Emma states that it does not sell users’ personal data to third parties.
RingCentral
We use RingCentral for business phone and text messaging services. If you provide your mobile number and opt in to receive text messages from Avenue Apothecary & Spa, your phone number and applicable consent information may be processed by RingCentral for the purpose of delivering those messages.
RingCentral requires express consent for SMS messaging and requires businesses to maintain records of SMS opt-in and opt-out activity.
Text Message Communications and SMS Consent
If you choose to receive text messages from Avenue Apothecary & Spa, you expressly consent to receive SMS messages from us at the mobile number you provide.
Depending on your preferences and our relationship with you, these messages may include:
- Appointment confirmations and reminders
- Appointment-related notifications
- Responses to your questions or requests
- Information about our services
- Promotions, special offers, events, and other marketing communications
No mobile opt-in information or text message consent will be shared with third parties or affiliates for their own marketing or promotional purposes.
Your consent to receive text messages is not a condition of purchasing any goods or services from Avenue Apothecary & Spa.
Message frequency may vary. Message and data rates may apply depending on your mobile carrier and plan.
You may opt out of promotional text messages at any time by replying STOP to a message. You may reply HELP for assistance. After you send STOP, you may receive a confirmation message that you have been unsubscribed.
Opting out of promotional text messages does not necessarily prevent us from sending necessary service-related communications, such as appointment confirmations, reminders, cancellations, or other messages related to services you have requested.
How We Share Your Information
Avenue Apothecary & Spa does not sell your personal information.
We may share personal information with trusted service providers that assist us with operating our business, including appointment scheduling, client management, payment processing, website hosting, email marketing, telephone and text messaging, customer communications, and other business functions.
These service providers receive information only as reasonably necessary to perform services on our behalf and are not authorized to use your personal information for their own independent marketing purposes.
We may also disclose personal information when reasonably necessary to:
- Comply with applicable laws, regulations, subpoenas, court orders, or legal processes.
- Protect the rights, property, safety, or security of Avenue Apothecary & Spa, our clients, employees, or others.
- Prevent fraud, abuse, or unauthorized activity.
- Facilitate a business transaction, such as a merger, acquisition, reorganization, or sale of assets, if applicable.
- Fulfill another purpose disclosed to you at the time information is collected or with your consent.
SMS Opt-In Information
No mobile opt-in information, mobile phone numbers collected for SMS consent, or text message consent will be shared with third parties or affiliates for their own marketing or promotional purposes.
SMS consent information may be shared with our service providers, such as RingCentral, only as necessary to provide and administer the text messaging services you have requested.
Cookies and Similar Technologies
Our website may use cookies and similar technologies to:
- Ensure that the website functions properly.
- Remember user preferences.
- Improve website performance.
- Understand website traffic and usage.
- Support analytics and other website features.
Third-party services or plugins used on our website may also use cookies or similar technologies. The types of cookies used may change as we add, remove, or update website functionality.
You may adjust your browser settings to limit or block cookies. Please note that disabling certain cookies may affect website functionality.
Protecting Your Information
We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, use, disclosure, alteration, or destruction.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure. While we make reasonable efforts to protect your information, we cannot guarantee absolute security.
Your Privacy Choices
You may contact us to:
- Request information about the personal information we maintain about you.
- Request correction of inaccurate information.
- Update your contact information.
- Update your email or text communication preferences.
- Opt out of promotional email communications.
- Opt out of promotional text messages.
- Ask questions about how your information is collected, used, or shared.
You may unsubscribe from promotional emails by using the unsubscribe link included in our marketing emails.
To opt out of promotional text messages, reply STOP to the message you receive or contact us directly.
Children’s Privacy
Our website and services are not directed toward children under the age of 13, and we do not knowingly collect personal information online from children under 13 without appropriate parental consent.
If you believe that a child under 13 has provided personal information to us through our website, please contact us so that we can take appropriate steps to address the information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business practices, services, technology, or applicable legal requirements.
When we make changes, we will update the “Effective Date” at the top of this Privacy Policy. We encourage you to review this page periodically for the most current information about our privacy practices.
Contact Us
If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact:
Avenue Apothecary & Spa
110A Rehoboth Avenue
Rehoboth Beach, Delaware
info@avenuedayspa.com
302-227-5649
Last Updated: October 5, 2026