Located just one block off the Atlantic Ocean in downtown Rehoboth Beach, Delaware. In a quaint beach town known for its high end tastes and artistic flair, our spa and apothecary is a magnificent gem among a sea of treasures!
Our mission at the Avenue Apothecary & Spa is to provide an organic, natural experience for all people. We achieve this through researching and obtaining the finest quality products from around the world, incorporating them into our unique spa treatments, and educating our clients to a healthier and better lifestyle through the continued use of all natural, organic products.
Whether your goals are therapeutic or aesthetic, it is our pleasure to serve you and to provide the finest quality spa services available. Our team members are people who sincerely love their careers – they were selected from a vast pool of candidates because of their talent and their calling to the holistic industry.
Annually, April 22 is Earth Day, but here at the Avenue Apothecary and Spa we celebrate Earth Day everyday, utilizing all natural and organic products in all of our spa treatments and in all of the products that we sell. We also recycle close to 90% of all of our waste, and 100% of all paper, plastic and glass products. We only deal with vendors and distributors who also have green philosophies. Please join us in trying to support a more eco friendly lifestyle!
We have been nominated for numerous community awards throughout the past 25 years. Most recently, we were voted Best Day Spa Downstate in 2025 by Delaware Today Magazine.
Our team has been honored several times by Coastal Style Magazine including Best Wellness Center & Best Day Spa in Sussex County in 2021 and 2024 respectively.
Our lead therapist & trainer, Abigail Fry, has been named as Best Aesthetician & Best Massage Therapist in Sussex County by Coastal Style Magazine in 2024, 2020 & 2018.
The international magazine Pulse, presented by iSPA, featured our charming boutique in their Fall 2024 issue.
We were featured as the Best Of Delaware in 2020 by Delaware Today Magazine with the editor’s choice award for natural beauty products & services.
In 2018 we were featured nationally in DAYSPA Magazine – highlighting our facial services using Eminence Organic Skin Care.
Beyond the awards & recognition, we aim to be a haven for both seasonal travels & our year-round community. We strive to provide the utmost customer service paired with expertly performed spa services. We believe in teamwork, growth & education above all & we will use those values to bring you the best our area has to offer.
Current Hours:
- Monday-Saturday 9AM-10PM
- Sunday 10AM-10PM
- Please note that spa services conclude daily by 8PM